Personal Data Security : Fears and proposed cure

According to the recent study, State of Privacy, published by Symantec, the quality of customer service focuses on data security, a decisive factor in the purchase for 88% of consumers. Most French believe that businesses and the state do not take sufficient steps to protect their data. Only 20% of Europeans who trust in the retail sector for the protection of their data. Social networks that inspire confidence deal with 8% of French as regards to the management of private data. The French expect measures primarily from the state and businesses to better protect their data.

The recent report by Symantec “State of Privacy” led with seven thousand people, representative of the population in seven European countries including France, shows that 57% of Europeans are worried that their data is not secure. Nearly 59% of them have experienced a problem with the protection of their data in the past. The report highlights the growing consumer caution on this issue, their expectations in terms of protection and information, as well as for companies and for States, the increasing value of data. Given the results, Symantec believes that the reluctance of individuals to share their data will grow and will change their online behavior.

Elements, shown by Symantec study are revealing: 57% of Internet users avoid posting personal information online in order to protect their privacy. Data security has evolved to become a real priority for consumers and as soon as they fully realize, companies can gain a competitive advantage.

To address this concern, the European Regulation (GDPR, General Data Protection Regulation) concerning data protection should be effective in 2015. This legislation is little known companies and yet it should change the management and protection of data at European level. It concerns all businesses collecting, managing, and storing data and will primarily simplify and harmonize data protection in the 28 countries of the European Union. In case of non-compliance with the regulation by companies, fines of up to EUR 100 million or 5% of worldwide revenue will apply. The GDPR should clarify the responsibilities of each business contact data, facilitating compliance. The objective of GDPR is to face the new realities of the market, particularly in terms of data protection linked to social or cloud computing networks. Among the key measures: the right to be forgotten, stricter sanctions, the obligation for companies to communicate on cyber attacks they suffered, the importance of compliance at the design of a service / tool, the one-stop shop in companies that will be in charge of discussions in order to lead to a co-decision with legal effect throughout Europe. Once the process put in place, the company will apply for a European certificate, valid for five years, evidencing its compliance with GDPR. Also see www.symantec.com/ www.ipswitch.com/   www.globalsecuritymag.fr/

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